Lucia & Lace

Project Scope

Logo design
Brand collateral
Social media templates
Web Design

Lucia and Lace, a Sydney-based lingerie brand, was born from a passion for sensual romance and artistic expression, inspired by the inner beauty of women. The logo features a timeless serif typeface, reflecting the brand's elegance, femininity, and glamour. The vision was to foster a sense of self-romance, focusing on celebrating oneself rather than for a partner. The carefully chosen colour palette mirrors the rich hues of Lucia & Lace’s collections, evoking a feeling of seduction and playful allure.