21 Years Of Papinelle
Project Scope
Print & digital design & rollout
Content creation
Art direction (Video)
Over the past two decades, Papinelle Sleepwear has remained committed to creating beautiful, natural sleepwear that combines comfort with sophistication. This campaign celebrated the brand's remarkable growth and the evolution into what it is today. In honour of their 21st anniversary, Papinelle unveiled a limited-edition "Toile de Jouy" collection in New York, marking a special milestone in the brand’s journey.