Papinelle x Karen Walker

Project Scope

Print & digital campaign
creation & rollout, animation,
social media content creation.

For the fifth consecutive year, Papinelle and Karen Walker have worked together to create sleepwear that transcends it’s traditional boundaries. Combining Karen Walker’s signature prints and love of colour with Papinelle’s dreamy fabrics and dedication to crafting the “Most Beautiful Sleepwear in the World” this collaboration is the ultimate sleepwear-as-daywear collection.